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Ads management and optimization

Stop paying for clicks that never call.

We manage your Google, Local Services and Meta ads around one goal: more booked jobs for your budget. That means proper tracking, tight targeting and budget moved to what works.

Get my free growth auditSee what's included
  • Done for you
  • You stay in control
  • Plain-language reporting
A contractor working with power tools on a job site

The problem

Sound familiar?

These are the gaps we see most often in local businesses, and the ones we fix first.

No idea what's working

Without call and form tracking, you can't tell which ads produce customers and which just spend money.

Wasted spend on bad searches

Broad keywords and missing negatives pay for searches like "jobs", "DIY" and towns you don't serve.

Set-and-forget campaigns

Ads launched once and never adjusted slowly get more expensive while results drop.

What's included

Everything handled, start to finish.

Google Ads, Local Services Ads and Meta ads, with tracking set up properly, wasted spend cut and budget moved to what books jobs.

Account audit

A clear review of structure, targeting, search terms, tracking and wasted spend, with fixes ranked by impact.

Conversion tracking

Calls, forms, chats and bookings tracked properly so every decision uses real data.

Google Search and Performance Max

Campaigns built around high-intent local searches, with tight geography and negative keywords.

Local Services Ads

Setup and verification support for Google Guaranteed or Screened, plus profile and lead management.

Meta (Facebook and Instagram) ads

Local awareness, offers and retargeting with creative tested on a schedule.

Budget allocation

We move spend across platforms and campaigns toward the lowest cost per qualified lead.

Ad copy and landing pages

Ads and landing pages that match what people searched, so more clicks become calls.

Plain-language reporting

Spend, leads, cost per lead and what we changed this month, with no jargon.

What you get

Every dollar tracked to a call, form or booking.

We set up conversion tracking first, then shift budget toward the campaigns, keywords and audiences that actually produce leads, and stop the ones that don't.

Visuals show an illustrative example business.

Get my free growth audit

How it works

Clear steps. No surprises.

  1. 01

    Audit

    We review your current accounts or market and show you where money is leaking.

  2. 02

    Track

    We set up call, form and booking tracking before scaling anything.

  3. 03

    Launch and tighten

    We restructure or launch campaigns, then cut waste weekly.

  4. 04

    Scale what works

    Budget moves to proven campaigns, and new tests run alongside them.

Who it's for

A great fit if you are…

  • Businesses already spending on ads without clear results
  • Owners who want to start ads but don't want to waste a learning budget
  • Service-area businesses that need tight geographic targeting

Works well with

By industry

How it works for your kind of business.

Ads Management & Optimization looks different for a plumber than for a dental practice. Here's what it covers in each industry we serve.

Home services

Plumbing, HVAC, electrical, roofing, garage doors

Local Services Ads where your trade is eligible, plus search campaigns for terms like "emergency plumber" and "AC repair near me", with spend moved away from searches that don't book.

More for home service businesses

Dental & health

Dentists, chiropractors, physical therapy, med spas

Search campaigns for your highest-value treatments, written and targeted within Google's and Meta's health advertising policies.

More for dental and health practices

Beauty & wellness

Salons, spas, massage, fitness studios

Instagram and Facebook ads for new-client offers, seasonal promotions and quiet days, plus retargeting for people who visited your booking page.

More for salons, spas and studios

Legal & professional

Law firms, accountants, insurance, real estate

Search campaigns and Local Services Ads where your field is eligible, with copy you approve against your profession's advertising rules.

More for law firms and professional services

Auto services

Repair shops, detailing, tires, body shops

Search ads for high-value repairs and Facebook ads for detailing packages or seasonal offers, tracked to appointment requests.

More for auto shops

Cleaning & outdoor

House cleaning, landscaping, pest control, pools

Seasonal campaigns, such as spring cleanups or pool openings, aimed at the ZIP codes you want, with Local Services Ads where eligible.

More for cleaning and outdoor businesses

FAQ

Questions, answered.

Do you require a minimum ad budget?

We'll recommend a realistic starting budget for your market and goals during the audit. We'd rather tell you ads aren't worth it yet than burn your money.

Who owns the ad accounts?

You do. Accounts are in your name, and we're given manager access. You keep all data and history.

Which platforms should I be on?

Usually Google Search and Local Services Ads first, because people there are actively looking for you. Meta works well for offers, awareness and retargeting. We'll recommend a mix based on your business.

How fast will I see leads?

Search and Local Services Ads can produce calls within days of launch. Optimization and lower costs build over the first one to three months.

Can you just audit my current ads?

Yes. A standalone audit is a good place to start, and you can implement the fixes yourself or have us do it.

Free growth audit

Find out what's costing you customers.

Get a free growth audit. We'll review your Google profile, website, reviews, ads and follow-up, then show you the three changes that would bring in the most booked work.

  • A clear look at where leads are slipping away
  • Your Google profile and reviews vs. top local competitors
  • A short, prioritized plan you can use with or without us

Free, no obligation. We reply within one business day.